Your Toyota BC Dealers have entered into a brand new partnership with several Big Brothers and Big Sisters chapters around BC. It is a relationship based on the shared characteristics between the Toyota Tundra, and it’s “little brother”, the Tacoma. These two tough, reliable siblings also share important traits with the generous people who volunteer to be mentors as Big Brothers and Big Sisters - mainly their amazing dependability.

Toyota BC is very proud of this partnership, that includes Toyota placing advertisements in several Big Brothers properties such as their truck fleets and regional websites. Big Brothers gains revenue and exposure through these communications. This extended family is still young, but talks are already in the works for more shared exposure, including out-of-home posters and special event participation by Toyota.